Most, if not all, public sector managers are now familiar with the main tenets of risk management as a key process in project management. Many of the risk assessment and mitigation processes in current use are well-documented ‘checklist’ approaches. This means, however, that they sometimes suffer from ‘over-formalisation’. The introduction of eEngagement processes will be undertaken with reference to potential risk.
James L Creighton[5] provides a useful checklist to assess the level of controversy associated with a topic, an important precursor to the development of appropriate risk management and mitigation strategies. According to Creighton, public managers need to ask:
By using this form of assessment tool, the level of potential controversy can be determined and particularly sensitive issues or groups identified. While Creighton observes that there is no ‘mathematical formula’ for the identification of levels of sensitivity, this type of risk assessment approach is something that (a) can assist in planning for the avoidance or minimisation of risks and (b) offer an important accountability mechanism if risks become manifest in the process.
This assessment may be developed simply as a mitigation process, however, where risks cannot be mitigated fully, the process will also be necessary as a means of providing information about risks to potential participants. This is particularly true with regard to privacy issues (as discussed in Section 3.3, Managing Identity Issues), where the capacity to provide a completely private environment for participation is limited, due to the agency’s lack of control over the user’s ICT platform (e.g. they may have an insecure personal computing environment). Beyond privacy, the most common issues of concern are security and defamation.
Security is a technical and social concern and relates to:
Exhibit 27: Open Source for Security
In the development of the eVACS electronic voting system, the ACT Electoral Commission released the source code of the software as open source. This release allowed third party organisations and individuals to identify and report problems with the code. See: http://www.elections.act.gov.au/EVACS.html
Moderation (monitoring and exercising editorial control over message content) is necessary in some areas of eEngagement and has generated a number of practical reference guides and formal training (the Hansard Society in the United Kingdom runs an online course for moderators). Moderation can be necessary where:
While these issues are not relevant to simple interactive approaches (such as one-off data collection, or the use of polling and surveys), the most commonly cited risks or concerns of public sector managers are:
Both are real risks, with the latter more serious than the former.[9] The role of public officials (or third party moderators) in maintaining a correct tone of discussion is important – even if this is simply to keep debate and discussion ‘on topic’ and focused towards the consultative objectives.
The difficulty in determining an appropriate approach is often:
Comprehensive moderation can be expensive, requiring considerable allocation of staff to the task (depending on the number of participants). This is particularly true where moderation requires all communications to be read in real time (such as may be required in a chat room for young people, for example). However, a number of options exist to maintain a robust approach to moderation at lower cost. Which options the organisation employs will depend on the nature of the issue and participants, but can include:
The advantages and limitations of different approaches are outlined in Figure 11.
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Approach |
Advantages |
Limitations |
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Unmoderated (open forum) |
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Exhibit 28: Handling Defamation in a Discussion Forum
The City of Brisbane (Queensland) maintains a clear policy for managing issues of defamation on its citizen discussion lists (http://ycys.brisbane.qld.gov.au/). This policy consists of:
The aim of this process is to protect the City from publishing material which may result in an action for defamation, or lead to general incivility on the discussion list. Items that are deemed to violate the policy are:
- in the first instance referred back to the original author pointing out the areas of difficulty and with suggestions as to how the message may be modified to comply with the policy; and
- subject to review (upon request) by a more senior manager for final determination.
e-democracy.org, on the other hand, maintains a ‘take down’ approach, where messages that violate the rules of the discussion (http://www.e-democracy.org/rules/) are removed if they are deemed to violate the rules.